Ask a mechanical shop owner how often ADAS affects the vehicles they service, the answer usually lands very low (like 2% or so). 

Tommy Markham would have said the same thing.

Like many shop operators, Tommy viewed ADAS calibrations as a collision repair issue. Then he took a closer look at the vehicles coming through his own bays and found a very different reality. ADAS-related requirements were showing up far more often than anyone expected, tied to services his shop performed every day.

In this candid conversation with Joel Adcock, Tommy shares his path from ADAS skeptic to ADAS advocate, including the lessons he learned building processes, educating customers, and navigating a part of the business that many mechanical shops are only beginning to understand.

What you'll learn:

✔ Why shops dramatically underestimate how often ADAS impacts their work

✔ The connection between common services like alignments and ADAS calibration requirements

✔ How to talk with customers about the cost of ADAS work before the repair begins

✔ Practical steps shops can take today to identify opportunities and avoid liability

We'll also look at emerging industry data that challenges conventional thinking. 

While many mechanical operators believe only about 2% of their vehicles may require ADAS-related attention, real-world testing has shown that nearly 30% of vehicles receiving alignments may require some form of ADAS calibration. When additional repair operations are considered, that number climbs higher.

Who should attend:

• Mechanical shop owners and operators
• Service advisors and service managers
• Alignment and suspension technicians
• Anyone evaluating whether ADAS belongs in their service mix

‍

Level: 101 (foundational, no ADAS experience required)

Speakers:

‍

Tommy Markham, Owner, Markham's Automotive

‍

Joel Adcock, Director of Strategic Partnerships, Revv | Executive Director, United ADAS Collective

‍

Whether you're actively exploring ADAS services or simply trying to understand how vehicle technology is changing your business, this session delivers a practical, shop-owner perspective on what every mechanical operation needs to know.

‍