PACE (Precision Automotive Calibration Experts) was built to handle calibrations the way manufacturers intend: a purpose-built, OEM-compliant facility, with documented procedures and the proof to back them up. 

Founded by veterans of Caliber Collision, Fix Auto, AutoBody America, and Service King, PACE operates as a sublet partner for collision shops across Tennessee: shops send vehicles, PACE handles the calibration work end to end.

Will Johnston, one of PACE's co-founders, spent 24 years in the industry before helping launch the company. PACE opened its first static calibration center in September 2023 and brought Revv on board two months later. Today, they operate seven locations statewide.

Challenge

Two platforms, too much manual work

Even after adopting Revv for ADAS calibration identification, PACE's workflow still ran across two separate tools, one for identification and quoting, another for documentation and work order creation. Every report required a technician to manually carry data between them.

As PACE grew, this layer of complexity threw a wrench into their operations. With no centralized workflow visibility, there was no reliable way for Will or his market directors to see job status, technician allocation, or capacity across locations in real time. 

And with insurance carriers rolling out their own pricing methodologies, managing rates manually (by carrier, by client, by vehicle type) was becoming unworkable at the volume they were dealing with.

Technicians were averaging 10 to 15 minutes per report, and because PACE quotes a high volume of jobs they may never actually service, that time—and time waste—compounded fast. 

There was no self-serve option for client shops, no unified workflow view, and no way to manage resources across multiple locations from a single system.

Solution

Adding Workflow and Rate Builder centralized everything from quote to invoice

PACE was already using Revv for identification, quoting, and documentation. Adding additional features and consolidating their full workflow into a single platform. "That initial transition was very easy. The configuration is very intuitive," Will said. 

So as Revv's platform expanded, PACE expanded with it. "Each time a new pricing layer or feature comes out [in Revv], we immediately adopt it and incorporate it," Will said. 

Workflow and Rate Builder became the next layer.

Workflow

Revv's Workflow tool gives Johnston and his market directors a live, kanban-style view of every job across all facilities that’s filterable by market, shop, or individual technician. Bottlenecks surface before they become scheduling problems, and lead techs can see exactly what's allocated and where it stands without picking up the phone.

"[With Workflow] we’re able to get a topside view of how busy all of our different shops are, how busy all of our different techs are, and where in the workflow their work is. Will said.“That's very important for me, for our market directors, and even in the shop for our lead techs." 

On the documentation side, Revv keeps everything in one place: OEM requirement language, procedure steps, photos, and system outputs. Sometimes that's 100-plus items for a single vehicle. 

"Having a cloud-based, easily accessible storage for that, and easily referenced by us or by a client when it's necessary to have that dialogue, that's a huge impact," Johnston said.

Rate Builder

Managing carrier-specific pricing across seven locations means different methodologies for different insurance partners, different rates by client and vehicle type. 

With that, PACE wanted to be sure to honor each one. Will noted that “telling clients that their specific insurance partner's pricing structure would be reflected in every invoice became a competitive differentiator. It’s one that [Rate Builder] made operationally feasible."

It had become one of the harder operational problems as PACE scaled and was all but eliminated by implementing Rate Builder as it centralizes that complexity into configurable rate cards, so pricing is set once and applied consistently.

Expansion with new PACE locations is also easier than ever. “As we add additional centers, they come on board already having that pricing matrix built out,” Will said.

Results

250 technician hours recovered every month

At 20 minutes saved per work order and 35 work orders per day across seven locations, PACE recovers approximately 250 technician hours per month. 

With that time freed up, those hours can go into an increased volume of calibration work boosting revenue for both PACE and shops within their partner network. 

The documentation has also changed how insurance conversations go. PACE fields carrier calls weekly, sometimes on jobs invoiced weeks prior. 

With Revv, they can walk a carrier through the manufacturer's requirement language, the procedure steps, and the photo documentation in real time. 

"All of a sudden you turn a situation for a client where they're confronted and potentially questioned... seeing them turn that around to, 'Wow, you guys really take this seriously', we got approval for what we performed for them," Will said.

For body shop clients PACE brings onto Revv, the average result is a 3% gain in ADAS revenue as a percentage of collision revenue. For shops with no prior identification software, that number averages closer to 5%.

"We're all trying to build credibility in this space," Johnston said. "The way to do that is to show that you're a high integrity provider, to have that type of documentation and that ability to share access to it, to have that transparency."

What’s next for PACE?

PACE is adding locations roughly every month or two. 

Each new center comes online with pricing already configured in Revv's Rate Builder. Meaning, carrier-specific methodologies, client-level rates, vehicle type differentials are already there without rebuilding anything from scratch. 

Meanwhile, Workflow gives Will and PACE’s Market Directors a single place to see how operations are running and address any minor issues before they become big problems.

"It allows us to be on one platform all day long, and that one platform stays live and updated across all of our different facilities," Will said. "That's a huge value to us."

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